VERO – True Social

No Ads, No Data Mining, and No Algorithms. Vero makes sharing online more like real life. That means naturally choosing which posts get seen by who – whether it’s a photo, a song, a book or movie recommendation, a cool restaurant or a great article

VERO, often referred to as “True Social,” is a social media platform that aims to provide an alternative to traditional social networks. It was founded by Ayman Hariri in 2015 and gained some attention for its promise to deliver a more authentic and ad-free social media experience. Here’s an overview of VERO:

Key Features of VERO:

  1. Chronological Feed: VERO initially gained popularity for offering a chronological feed, where posts appeared in the order they were shared, as opposed to algorithms that curate content for users.
  2. Ad-Free Experience: VERO originally claimed to be ad-free, relying on a subscription-based model to generate revenue instead of selling user data or displaying ads. Users were offered a free “Founder” subscription when they signed up.
  3. Content Control: VERO aimed to provide users with greater control over their content and privacy settings. It allowed users to categorize their connections into “Close Friends,” “Friends,” and “Acquaintances,” with different sharing settings for each group.
  4. No Algorithms: The platform initially stated that it did not use algorithms to determine the content users saw in their feeds, emphasizing a more straightforward, chronological approach.
  5. Music Integration: VERO allowed users to share music and other media with their followers, making it popular among artists, musicians, and content creators.
  6. Messaging: The platform featured private messaging and chat functionality, similar to other social networks.

Challenges and Controversies:

Despite its initial appeal, VERO faced several challenges and controversies:

  1. Sustainability: VERO’s ad-free model relied heavily on subscription revenue. Some users questioned its long-term sustainability, especially as the platform aimed to compete with established giants like Facebook and Instagram.
  2. Performance Issues: VERO experienced technical challenges and performance issues during periods of high user sign-ups, leading to frustration among users.
  3. Privacy Concerns: Like any social network, VERO faced questions about user data and privacy practices.
  4. User Base: While VERO initially gained attention, it struggled to maintain user engagement and grow its user base significantly compared to larger social media platforms.
  5. Competitive Landscape: Competing with well-established social media giants proved to be a significant hurdle for VERO.

Current Status:

VERO was still operational, though its user base and prominence had diminished compared to larger social media platforms. It’s worth noting that the social media landscape is highly dynamic, and the popularity of platforms can change rapidly.

Please keep in mind that developments may have occurred since then, and I recommend checking the most recent news and reviews if you are interested in using or learning more about VERO or any other social media platform.